Brand Refresh & Packaging Redesign · HotHands
This project reimagines the identity and packaging of HotHands, giving the brand a bold new direction focused on clarity, energy, and shelf appeal. The system includes redesigned packaging, extended product naming, a refreshed wordmark, and in-store promotional materials. Emphasizing warmth, motion, and function, the redesign positions HotHands as both practical and lifestyle oriented, making it ideal for athletes, adventurers, and everyday use.
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Brand Designer, Packaging Designer
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Illustrator, Photoshop, InDesign, Dimension
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Conceptual, Rebrand of HotHands
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2025